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14Nov/200

Slot Machine positioning


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Books have been written on this topic, and the bickering and face-offs about where the "hot" one armed bandits are installed in the casino are still rampant - 60 years after the slot machines were 1st installed in the casinos.

The classic rule is that the best slot machines were put just inside the main door of the casino; so that casino fanatics walking by would be able to see actual jackpot winners ... be impressed enough to come inside ... play. Our thought is that this is definitely no longer the case.

Practically all of the large casinos today are humongous complexes and it's no longer possible to see inside from the sidewalk, so there's no longer a reason to situate the 'loose' one armed bandits near to any exits.

Another standard rule is that loose slots are located on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Notably however, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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