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25Sep/150

Slot Machine positioning


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Volumes have been said on this subject, and the bickering and discord about where the "hot" one armed bandits are placed in a casino are still ongoing - sixty yrs after the slots were 1st installed in the casinos.

The quintessential rule is that the superior slot machine games were positioned just inside the main foyer of the casino; so that potential gamblers going by would see jackpot winners and be aroused to come unto the gambling floor and play. Our conviction is that this is definitely no longer the case.

The great majority of the mega casinos presently are grand complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to position the 'loose' one armed bandits close-by any entrances.

Yet another standard rule is that loose slots are installed on the major aisles in the casinos, again so that more potential players could see winning jackpots and be encouraged to play. However, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their perspective about where to place the loose slots.

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