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4Feb/160

Slot Machine positioning


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Volumes have been stated on this subject, and the disquiet and discussion about where the "hot" video slots are placed in the casino are still raging - sixty yrs after the slot machines were first placed in gambling dens.

The quintessential rule is that the superior slot machine games were placed just inside the door of the casino; so that casino fanatics walking by would see jackpot winners and be convinced to come into the casino and play. Our opinion is that this is definitely no longer so.

Almost all of the big name casinos presently are colossal complexes and it's no longer possible to see inside from the sidewalk, so there is no longer a reason to place the 'loose' slot machine games near any of the doors.

Yet another classic rule is that loose slot machines are installed on the major aisles in the casinos, again so that more people could see winning jackpots and be inspired to play. Notably though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machine games.

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