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2Nov/160

Slot Machine positioning


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Books have been said on this topic, and the controversy and interchanges about where the "hot" video slots are positioned in a casino are still there - sixty years after one armed bandits were 1st placed in gambling dens.

The classic rule is that the more favourable slot machine games were located just inside the main door of the casino; so that potential players passing by would see real jackpot winners ... be titillated to come unto the gaming floor and play. Our deduction is that this is no longer the case.

Practically all of the big name casinos these days are behemothic complexes and you can no longer see inside from the sidewalk, so there is no longer a reason to have the 'loose' one armed bandits near to any doors.

An additional classic rule is that loose slot machines are put on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be galvanized to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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