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29Apr/190

Slot Machine positioning


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Books have been written on this matter, and the bickering and disagreement about where the "hot" video slots are located in the casino are still intense - over 60 yrs after slot games were first added to the gaming floor in casinos.

The traditional rule is that the most favorable slot machine games were put just inside the main entrance of the casino; so that casino fanatics walking by would be able to see actual jackpot winners ... be enthralled to come unto the gaming floor ... play. Our feeling is that this is definitely no longer the case.

The great majority of the mega casinos nowadays are titanic complexes and you can no longer see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot machine games close-by any entrances or exits.

Another traditional rule is that loose slot games are placed on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be galvanized to play. Interestingly though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machines.

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