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14Jul/190

Slot Machine positioning


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Volumes have been written on this topic, and the conflict and arguments about where the "hot" video slots are placed in a casino are still raging - over 60 yrs after slot machine games were 1st placed in casinos.

The standard rule is that the better one armed bandits were put just inside the main entrance of the casino; so that folks walking by would see jackpot winners and be enticed to come unto the gaming floor ... play. Our philosophy is that this is no longer true.

The great majority of the mega casinos nowadays are titanic complexes ... it's no longer possible to see inside from the sidewalk, so there is no longer a reason to have the 'loose' one armed bandits near to any exits.

Another traditional rule is that loose slot machines are put on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Interestingly though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose one armed bandits.

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