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6Jul/200

Slot Machine positioning


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Books have been said on this matter, and the debates and disagreement about where the "hot" slot games are positioned in the casino are still bubbling - over 60 yrs after slots were first placed in gambling dens.

The quintessential rule is that the very best slot machines were installed just inside the main entrance of the casino; so that potential players walking by would be able to see jackpot winners ... be drawn to come unto the gaming floor ... play. Our resolve is that this is no longer true.

Many of the major casinos today are titanic complexes and you no longer can see inside from the sidewalk, so there's no longer a reason to put the 'loose' slot machines close to any exits.

Another classic rule is that loose one armed bandits are installed on the major aisles inside the casinos, again so that more persons could see winning jackpots and be motivated to play. Notably though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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