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1Nov/200

Slot Machine positioning


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Volumes have been stated on this subject, and the conflict and ruckus about where the "hot" slots are placed in a casino are still there - more than sixty yrs after the slots were first installed in gambling dens.

The standard rule is that the very best one armed bandits were installed just inside the main entry of the casino; so that individuals going by would be able to see real jackpot winners ... be impressed enough to come into the casino and play. Our assessment is that this is definitely no longer true.

Almost all of the mega casinos today are magnificent complexes and now you can't see inside from the sidewalk, so there is no longer a reason to place the 'loose' slots near any exits.

Another standard rule is that loose slots are positioned on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Importantly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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