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23Apr/210

Slot Machine positioning


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Volumes have been said on this subject, and the conflict and disagreement about where the "hot" video slots are installed in a casino are still passionate - more than 60 years after slot machine games were first placed in the casinos.

The traditional rule is that the best slots were put just inside the main doorway of the casino; so that potential gamblers going by would see real jackpot winners ... be stirred to come inside ... play. Our point of view is that this is definitely no longer so.

Almost all of the big name casinos nowadays are massive complexes and it's no longer possible to see inside from the sidewalk, so there's no longer a reason to position the 'loose' one armed bandits near any of the doors.

An additional traditional rule is that loose one armed bandits are placed on the major aisles in the casinos, again so that more folks could see winning jackpots and be energized to play. However, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slots.

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