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7Apr/220

Slot Machine positioning


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Books have been set forth on this subject, and the debates and disharmony about where the "hot" slots are installed in a casino are still there - sixty years after slot games were first installed in gambling houses.

The classic rule is that the best slot games were put just inside the main foyer of the casino; so that potential players going by would see actual jackpot winners ... be possessed to come into the casino and play. Our perspective is that this is not so anymore.

Many of the large casinos today are jumbo complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to situate the 'loose' slot games near to any doorways.

Yet another standard rule is that loose slot machine games are positioned on the major aisles inside the casinos, again so that more folks could see winning jackpots and be motivated to play. Importantly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machines.

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